Lee O'Connell

The Capacity-Strapped Nonprofit's Guide to Running a High-ROI Campaign

Strategically scaled back to maximize donor engagement without the burnout.

If you've ever read an "ultimate fundraising guide" and wanted to curl up and cry at the thought of all that work, this guide is for you. I've used my decade of experience running campaigns for small and medium-sized nonprofits to create a blueprint that's modest enough to be manageable, but robust enough to be successful. You'll learn where to focus your limited resources for the most impact, complete with scripts, templates, and tested advice.

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