Your mission is powered by people. Give them a reason to stay. Most nonprofit comms feel like a series of transactions instead of a genuine connection. I’m here to help you build a relationship engine instead. Every month, The Supporter Connection delivers practical, high-ROI strategies to help you:💪 STRENGTHEN LOYALTY: Build deeper connections with donors, members, and volunteers through consistent, meaningful communication.🎭 TELL BETTER STORIES: Borrow tips from my background as an Actor + Fundraiser to find the emotional hook that inspires long-term commitment.⚙️ FOCUS ON WHAT WORKS: Get result-driven insights designed for small-to-midsize teams who need their comms to work as hard as they do. Join a community of mission-driven leaders moving from transactions to true connection.
A reason to want extra Halloween candy 🍫
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The scariest day of the year isn’t Halloween. The day after is. And if your organization doesn’t serve kids? No worries, I’ve got you. Try something like: It turned a potentially scary situation into something sweeter… It helped community members connect… Whatever you choose, keep it focused on your mission and tied to their impact. And don’t worry. I won’t tell if you swipe a few pieces of candy for yourself. You deserve it, too. Availability update: I have room for one small campaign or appeal (we need to start ASAP if it’s for year-end) or a couple of smaller projects. Just email me back to get started. Interesting Nonprofit LinkDo you feel constant pressure to “do more social”? Community strategist Tasha Van Vlack stresses in this article that constant social media posting is not the same thing as community building. She outlines an alternative approach for nonprofits. The post is targeted at Canadian nonprofits, but the advice is good for anyone. Read it here. Nonprofit Good NewsOn the anniversary of Hurricane Helene’s destruction of parts of western North Carolina, a local newspaper shared how local nonprofits supported the community almost immediately—well before any government aid arrived. If you serve populations affected by disasters or shutdowns, I’m sure your impact is seen and felt. Read the story. ⬅️ (most recent picture of me in my phone) See you next month! Lee O'Connell, nonprofit content and copywriter If someone forwarded this to you, you can snag your own subscription here. |
The Supporter Connection Newsletter
Your mission is powered by people. Give them a reason to stay. Most nonprofit comms feel like a series of transactions instead of a genuine connection. I’m here to help you build a relationship engine instead. Every month, The Supporter Connection delivers practical, high-ROI strategies to help you:💪 STRENGTHEN LOYALTY: Build deeper connections with donors, members, and volunteers through consistent, meaningful communication.🎭 TELL BETTER STORIES: Borrow tips from my background as an Actor + Fundraiser to find the emotional hook that inspires long-term commitment.⚙️ FOCUS ON WHAT WORKS: Get result-driven insights designed for small-to-midsize teams who need their comms to work as hard as they do. Join a community of mission-driven leaders moving from transactions to true connection.
📣Last email’s poll results 📣 It’s unanimous, y’all, polls are a go! Look out for this month’s poll after the main article. I shared in my last email that I’m focusing on nonprofit communications that help build stronger relationships between an organization and its supporters. To do that, I try to ground my writing in three simple ideas: Write from a person. Write to a person. Write about a person. This month, I’ll break down the first one: how to write from a person. First of all, I get it....
If you follow award show season, you may have noticed Huntrix—the fictional girl group at the center of the movie K-Pop: Demon Hunters—has been topping the best song nominations and awards. (I promise I am not here to get “Golden” stuck in your head… oops.) As someone who listened to the soundtrack on repeat for months last year, I can tell you that the honor is well-deserved. To quote another parent friend of mine, the soundtrack is, fortunately, "all killer, no filler." But inside one of...
If you’re like me, you got A LOT of nonprofit emails in November and December. And many of them communicated similar things Support our cause Help us reach our goal Your gift will be matched Give before the deadline Don’t get me wrong. These emails came from worthy organizations with missions worth supporting. And many sent stories in addition to cut-and-dried asks, which is great! But if you’re getting a half-dozen or more of these emails every day for two months, it feels almost...